Popcorners

Popcorners launched 5 SKU’s at Walmart into a select number of locations and wanted to drive as much awareness, trial and repeat as possible to increase store count and assortment in the same year.

The challange

Popcorners launched 5 SKU’s at Walmart into a select number of locations and wanted to drive as much awareness, trial and repeat as possible to increase store count and assortment in the same year.

The process

A geo-targeted digital ad campaign was launched to increase brand awareness and drive sales in-store and online. This allowed us to target consumers living closest to a Walmart location to look out for their bold new packaging and shop the products while on sale.

The solution

The ad campaign generated 914,000 views, more than 1,500 clicks to Walmart’s website and reached over 490,000 consumers. This resulted in an 84% lift in sales across all SKUs. Want to grow your business with GreenFresh? Learn more.
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Increase in Sales