Blue Diamond

The non-diary category is extremely competitive and price sensitive. Almond Breeze understood this and wanted a campaign that elevated their brand at retailer A to increase retail velocity through awareness and consumer education.

The challange

The non-diary category is extremely competitive and price sensitive. Almond Breeze understood this and wanted a campaign that elevated their brand at retailer A to increase retail velocity through awareness and consumer education. We also knew a category review was scheduled for later in the year and by increasing our support we could secure our business

The process

To drive consumer education, brand awareness, and sales at Retailer A, an influencer campaign was launched to broadcast the experience of purchasing Almond Breeze products at Retailer A. The 30 branded influencers then shared their experience consuming Almond Breeze at home while the GreenFresh team amplified the top performing content.

The solution

The solution: The campaign resulted in $60,000 of earned media value, over 2 million people reached, 212 pieces of user-generated content, and 40,000 engagements. Most importantly, sales increased by 36% at Retailer A during the campaign, resulting in keeping their SKUs on the shelves and expanding on the number of SKUs available at that retailer. Want to grow your business with GreenFresh? Learn more.